KRISPY KREME VAXX DOUGHNUT: We did what pundits, politicians, propaganda, several Presidents and all of science couldn’t do. Get people to get vaccinated. And all it took was a free doughnut. God bless America.

RESULTS: #1 on Twitter. Top Google search. 7000+ media stories. 10 Billion+ impressions. 565 million vaccines. Multiple award show shortlists.

KRISPY KREME MARS DOUGHNUT: On Feb 18, 2021, NASA made history by landing a rover safely on Mars. We decided to crash the convo by launching our own Mars doughnut. It ended up stealing the headlines. And gave Colin Joust and SNL a chance to land a historically unsafe-for-work burn.

RESULTS: Within 48-hours, 1500+ stories, 1.7B viewers. All shops sold out of doughnuts in 3 hours. Not 1 cent of paid media.