To bring Cheetos swag to the sleepy mac ‘n cheese space, we dropped the Cheetos Mac’ramé Collection. In collab with Coral Castillo (Project Runway), we gave Chester Cheetos’ signature high tops a mac’ramakeover and made Chester-couture a thing.
RESULTS:
2.9B+ impressions
715 placements
30,000+ entries to win one of a limited run of MAC’ramé Collection pieces.
