To bring Cheetos swag to the sleepy mac ‘n cheese space, we collabed with Coral Castillo (Project Runway) to gave Chester Cheeto’s signature high tops a Mac’ramékeover. The Mac’ramé Collection popped off, earning 2.9B+ impressions, 700+ placements, and driving a significant sales boost. On the day of the drop, 30K+ hungry fans entered to win a piece of the MAC’ramé Collection
