If you’ve seen a pup get the zoomies, you know pets are the world’s greatest source of sustainable energy. We found a way to harness all that natural pet power.

To help Purina reach its sustainability goals, we created the world’s first motion-sensitive tiles that convert pet steps into clean energy, Each paw strike generates several joules, which Purina puts back into the grid to help offset their own factory energy footprint.

The array of tiles debuted in U.S. dog parks in 2024, and continues to travel around the country, helping thousands of pets power a more sustainable future for all of us.