Radiologists see what others can’t. But toiling away in dark rooms, often out of sight of patients, they feel unseen, overlooked, and under-appreciated. The chronic issue manifests some of the highest burnout rates in the medical industry. Philips wanted radiologists to feel seen, so we showed them the full picture of their impact through this film documenting Dr. Boden, a radiologist who unknowingly photographs a former patient whose life he saved.
credits: I was ECD on the campaign and project, working with TBWA/NEBOKU on production.
The film kickstarted a vital conversation about industry burnout and inspired hundreds of patients to share their own stories of gratitude with their radiologists. The campaign was highlighted in Cannes Lions Contagious magazine.
