dan margulis // creative leader

Adobe Acrobat needed to shed its all-business crusty vibe. So to launch the new Acrobat features, we created The Marketers, Adobe’s first original comedy series. With 100,000,000 views and counting, it’s Adobe’s best performing content.

Directed by SNL’s Tim Wilkime, The Marketers features Hasan Minhaj, Tony Cavalero, Iliza Shlesinger, Colin and Samir, Dhar Mann, The Try Guys, Jayden Daniels, Patty Guggenheim, and yes, even Mario Lopez. Catch the whole season on YouTube.

RESULTS: 100M+ views // 130K new site visitors // 3.5x engagement quality increase // 98.7% positive brand sentiment

of course we made swag

Some Media coverage: Campaign and Media Marketing