dan margulis // creative leader

Instead of building a campaign around product features, we created Adobe’s first original comedy series built around everyday work realities. The episodic content is a clear shift from campaign-based communication to format-driven storytelling designed to sustain attention over time.

Directed by SNL’s TIm Wilkime, The Marketers features Hasan Minhaj, Tony Cavalero, Iliza Shlesinger, Dhar Mann, Colin and Samir, The Try Guys, Jayden Daniels, Patty Guggenheim, and yes, even Mario Lopez. Catch the whole season on YouTube.

The Marketers has already earned 100M+ views, 130K new site visitors, 3.5x engagement quality increase, and 98.7% positive brand sentiment.

of course we made swag