When a legendary Silicon Valley player launches a new Mac, there’s only one way to announce it - Keynote speech
To help Rice-a-Roni (the San Francisco treat) unveil its highly-anticipated pasta innovation, Mac-a-Roni, we created a deliciously cheesy keynote with Joel McHale as our obsessive guru. And did we also open a pop up Mac Store, modeled after a tech store, to give consumers, influencers, and media a taste the possibilicheese? Fork yeah we did.
Media coverage included 400 placements and 4B+ impressions:
“Joel McHale talks Mac-A-Roni, Family Meals and Savory Ice Cream Fails” - Forbes
“They named me their Chief Mac-A-Roni Officer.” - Collider
“McHale is teaming up with Rice-A-Roni to promote their latest innovation, Mac-A-Roni” - US Weekly
“Why The Bear’s Joel McHale Really, Really Likes Knives” - E! News
“Joel McHale plays a Chief Mac-A-Roni Officer at the Mac-A-Roni Experience” - People
