To bring Cheetos swag to the sleepy mac ‘n cheese space, we dropped the drippiest drip - the Cheetos Mac’ramé Collection. In collab with Project Runway’s Coral Castillo, we gave Chester Cheetos’ signature high tops a spicy mac’ramakeover and made Chester-couture a thing. 130,000+ people entered to win one of a limited run of MAC’ramé Collection pieces. And the effort earned 715 placements and 2.9B+ impressions.
