Ever see a pup get the zoomies? Then you know pets are the world’s greatest source of naturally sustainable energy.

Imagine if we could harness all that power?

We did. To help Purina reach its sustainability goals, we created the world’s first motion-sensitive tiles that capture pup power, converting pet steps into clean energy, Each paw strike generates several joules, which Purina puts back into the grid to help offset their own factory energy footprint.

The array of tiles debuted in U.S. dog parks in 2024, and continue to travel around the country, helping thousands of pets power a more sustainable future for all of us.