Radiologists see what others can’t. But toiling away in dark rooms, often out of sight of patients, they often feel unseen, overlooked, and under appreciated. It’s why they experience some of the highest burnout rates in the medical industry. Philips wanted radiologists to feel seen, so we showed them the full picture of their impact. .

The campaign kickstarted a vital conversation about industry burnout and inspired hundreds of patients to share their own stories of gratitude with their radiologists. The film even caught the attention of Contagious Magazine.