dan margulis // creative leader

Instead of building campaigns around product features, we helped Adobe build an “Acrobat Cinematic Universe” where entertainment becomes the entry point and product utility is embedded within the narrative. The Marketers is Adobe’s first-ever original episodic comedy series built around the everyday realities of modern work. It signals a clear shift from campaign-based communication toward format-driven storytelling designed to sustain attention over time. The first eps dropped in late March 2026 and already have tens of millions of views.

Directed by SNL’s TIm Wilkime, The Marketers features Hasan Minhaj, Patty Guggenheim, Iliza Shlesinger, Tony Cavalero, Mario Lopez, Colin and Samir, and a range of who’s who cameos from NFL QB Jayden Daniels to Dhar Mann and The Try Guys. First full ep below. Catch them all on YouTube